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Send in the SWOTT team By Janet Sutherland

Send in the SWOTT team
By Janet Sutherland
 
  In order to set corporate and financial goals to improve future business, a strategic plan should be developed to differentiate the business in the marketplace. One solution is to bring out the SWOTT team
 
  SWOTT, which stands for strengths, weaknesses, opportunities, trends and threats, is a diagnostic tool that is essential for businesses to create a marketing planning process. Businesses that use SWOTT efficiently are able to identify their competitive positioning and improve operations.